Adsense Optimization

Author Joe Matheus Category

Google AdSense program remains one of the best online advertising programs that are
in use today especially for those whose traffic comes from mostly Google Search. AdSense program is beneficial to all the involved parties i.e. the
advertisers, the website owners and the website visitors. The popularity of
AdSense program seems to be the most among the second group i.e. website
owners. A number of website owners today use AdSense Ads on their websites
in order to earn good revenue on a regular basis. They use a number of tricks
and tips in order to maximize their revenues.

Besides the regular tips, there are some other AdSense tips which a number of
people miss out on unless they are very careful:

1. Use multiple ad units: Google allows you to use up to 3 ad units and one
link unit per web page. Since your revenue earnings are dependent on ad
clicks and ad impressions, a higher number of ad units can potentially
increase your AdSense earnings. However, do not go with the maximum
allowed ad units if you don’t have enough content on your web page; this
might offend the website visitors.

2. Use wider Ad format: Though Ad formats yield different results for
different websites, the wider Ad formats (like rectangles) are generally
known to be more effective than their narrower counterparts (there is a
scientific explanation for this, but we can leave that out since we are more
concerned with the results).

3. Limit the filters: Filters are useful for blocking the Ads that you don’t want
displayed on your website e.g. Ads of competitors. However, too many
filters can seriously limit your revenue earning potential from AdSense
Ads. So, limit the use of filters to minimum.

Do visit the Google Adsense Blog to know more in detail.

Also check their Term & Conditions before venturing out into the Adsense World.

Read Here 10 things you should not do on Google Adsense

2 comments:

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